Art Exhibition.

Unit Lockups

The Power of Our Brand

Use a lockup to celebrate and differentiate the value of your university organization and each unique department while supporting our parent brand.

A “lockup” is a formal combination of the department's name, East Texas A&M logotype and lion head. Lockups are meant to identify departments while also aligning with the university's primary logo system. In doing so, the department leverages the value and power associated with the East Texas A&M brand and benefits from immediate recognition and credibility. Unique and divergent department logos create confusion with our audiences and undermine the university's visual identity. While we all seek to communicate, celebrate and differentiate the value of the university organization where we work, there can be no graphic identity more powerful than our parent brand.

Request a lockup by emailing [email protected]

COLLEGES, SCHOOLS, DIVISIONS AND CENTERS

Three-Line Unit Name Two-Line Unit Name One-Color Options

Unit logo three-line with lion on the left example for light background.
Unit logo three-line with lion in the center example for light background.
Unit logo three-line with lion on the left example for dark background.
Unit logo three-line with lion in the center example for dark background.

Unit logo two-line with lion on the left example for light background.
Unit logo two-line with lion in the center example for light background.
Unit logo two-line with lion on the left example for back background.
Unit logo two-line with lion in the center example for dark background.

Unit logo one color with lion on the left example for light background.
Unit logo one color with lion in the center example for light background.
Unit logo one color with lion on the left example for dark background.
Unit logo one color with lion in the center example for dark background.

Departments, Associations and Initiatives

Two-Line Unit Name One-Line Unit Name One-Color Logo Options

Unit logo for department two-line with lion on the left example for light background.
Unit logo for department two-line with lion in the center example for light background.
Unit logo for department two-line with lion on the left example for dark background.
Unit logo for department two-line with lion in the center example for dark background.

Unit logo for department one-line with lion in the center example for light background.
Unit logo for department one-line with lion on the left example for light background.
Unit logo for department one-line with lion on the left example for dark background.
Unit logo for department one-line with lion in the center example for dark background.

Unit logo for department one-color with lion on the left example for light background.
Unit logo for department one-color with lion in the center example for light background.
Unit logo for department one-color with lion on the left example for dark background.
Unit logo for department one-color with lion in the center example for dark background.

LOGO USE AND CREATION

The university is a complex organization comprised of many groups, offices, departments and colleges. In order to create a cohesive set of unit lockups, we created a template that works for everyone within the organization.

Use Guidelines


The East Texas A&M name and logos may only be used:

  • In affiliation with official university programs, groups and organizations
  • For university-approved activities
  • In association with content that aligns with the university's values. References to drugs, alcohol and other inappropriate content are not permitted.

Horizontal lockup
  • Most versatile; works for a variety of situations and audiences
Vertical lockup
  • Great for apparel or applications where space is thin and long, such as pens and banners.
  • Contact the Office of Marketing and Communications if your merchandise requires a variation of this layout.

  • Use the two-color version whenever possible.
  • Choose the version that creates the most contrast between the background and the logo.
  • The lion head should always be lighter than its background.
  • Printing in color: Use the two-color CMYK version.
  • Printing in black and white: Use the one-color version in black or white depending on the background color.
  • Limited budget: Use the one-color PMS logo.

Clear space is necessary to provide breathing room around the logo. Leave a clear
space around the top, bottom, left and right of the logo that is at least one-fourth the
width of the circle. That's about the width of the bottom section of the mane.

Visual examples of clear space instructions for logos.

The logo's background should be carefully and thoughtfully chosen. Make sure that it maintains the proper amount of contrast for readability. Do not place the logo over busy images, patterns or backgrounds.

University logo with busy background.

University logo with proper background.

University logo placed in the upper part of an image to improve contrast.

University logo with blur image has background.

Do not alter or replace the typefaces.

University logo with wrong font.

Do not stretch, condense or change its dimensions or relative scale.

University logo with wrong scale.

Do not attach the university name to alternate symbols or create your own logo.

University logo without the lion icon.

Do not add, remove, deconstruct or rearrange the elements. For example, do not remove the entire lion head and circle.

University logo with lion icon on the wrong side and covered by other icon.

Do not skew, warp or rotate the identity.

University logo rotated.

Do not apply your own outline or effects to the logo or change the colors.

University logo with wrong colors and shadows.

If you need to identify more than one university entity equally on a communication, use the following guideline:

Sponsored by:

Two logos listed.
University logo.

Sponsored by:
Student Career Preparedness
Fraternity and Sorority Life

Approval

The Office of Marketing and Communications must review the proper use of all items that include unit lockups. Please send the artwork to [email protected].

Creation Guidelines

University logo with word department.

University logo for Nursing department without the word department.

University logo with ampersand.

University logo without the ampersand.

University logo with gold line with the wrong size.
University logo with the right size for the gold line.

University logo with gold line shorter than the length of East Texas A&M.

University logo with gold line the same length of East Texas A&M.

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